7) Multiple Feats
The problem with the “Boxed Cards” idea is that you can’t assign multiple copies of the same feat to one character. This can be remedied at the design level; we should be allowed to put two or three Nova Blast's on Johnny Storm! Imagine opening a booster and actually being happy to get a 4th copy of the same feat! To the right is an example of how the feats can be redesigned; in this example, you can assign up to 3 of this feat to the same charaacter (and the trash can means you discard it after use).

8) Boxed figures that make sense
Hey new owners, please stop giving us boxed sets with a mixture of unique and non-unique figures! There is a dedicated group of people who like to purchase multiples, and so it would behoove you to cater to them. I personally would have loved to purchase multiple Days of Future Past sets so that I can play with multiple Sentinels – but what the heck am I going to do with those extra unique Colonel Logans and Hounds? That’s dumb. Either make all the figures in the pack unique or none of them.

9) Maps, maps, maps
For a while, Wizkids was sending us 1 free map per case of HeroClix. This no longer needs to happen. It’s an extra expense that the owners don't need to absorb. It costs money to get a map designed, pay the license to include a logo, and get them printed. There’s no need for this at all. Just release a generic pack every year with 2-4 maps for $19.99. At the very least, the judges who run the tournaments will purchase these, not to mention customers who play at home. Heck, making them them HorrorClix compatible to would increase the potential sales (HorrorClix still has a strong cult following). The convention exclusive Castle map has been very popular among my players, with several of them paying a pretty penny on eBay to get a hold of one; they would have preferred to buy them directly from their local stores if they could. Jeff felt that a good alternative is to provide a free poster in each case, which lists all the figures.

10) Keep Chase figures
Let’s get this out of the way right now – I don’t like Chase Figures. As a casual player and collector I simply don’t have the time or money to hunt these things down, but frankly they’re a necessary evil! It’s very clear to me that the DC Crisis wouldn’t have sold out without (1) a very cool mail-away figure and (2) ridiculously broken Superman chase figures. Arkham-Asylum has done quite well too (marred by the fact that the closing of WK was announced during its run). People who find the Chase Figure are thrilled by them, and it certainly adds a great deal of excitement when you open that booster – which is really half the fun of buying HeroClix (the opening of the box). Want to help offset the cost? Make it a "chase coupon" instead, with a small $12.99 shipping and handling fee. Who wouldn’t pay fee that to get the E2 Superman chase figure?