Hiro Clix: Naruto
Clix Craves: Star Wars
Quintessential Winter Soldier
Quintessential Ninjak
The Quintessential Alien
Quintessential Mad Pierrot
Quintessential Zombie Spider-Man
Quintessential Zombie Wolverine

The Quintessential Leeroy Jenkins
The Quintessential Joker
Quintessential Iron Patriot
Quintessential Flash
Hiro Clix: Golgo 13
Quintessential Taskmaster
The Quintessential Kung Fury
Hiro Clix: Fifth Kazekage
The Quintessential Silver Surfer
The Quintessential Deadpool
Quintessential Daredevil
The Quintessential Jimmy Olsen
Hiro Clix: Sokka
Quintessential Arrow
The Quintessential Superior Iron Man
Quintessential Batman Beyond
Quintessential Invisible Woman
The Quintessential Punisher
Critical Miss: Sponsored Teams
Hiro Clix: Sailor Scouts
ClixCraves: Buffy TVS
Quintessential Sunfire
Worst Clix Ever - Abomination
Quintessential Superior Spider-Man MK2
Hiro Clix: Attack on Titan
Quintessential Deathstroke
Worst Clix Ever - Iron Man Mk 15
Worst Clix Ever - Element Lad
Quintessential Ash Williams
Quintessential Freddy Krueger
Quintessential Jason (Double Feature!)
Hiro Clix: Goku
Quintessential Juggernaut
Worst Clix Ever - Wrecker
Quintessential Spider-Man
Worst Clix Ever - Hound
Quintessential Doomsday
Worst Clix Ever - Parasite
Bystander Party! (Colleen Wing)
Quintessential Dr. Doom
ClixCraves: D&D
Bystander Party! (Val Cooper)
Quintessential Spawn
ClixCraves: TMNT
Quintessential Aquaman
Quintessential Hulk
Quintessential Batman
ClixCraves: G.I. Joe
ClixCraves: Superman
ClixCraves: Captain America
Clix Addict #2
ClixCraves: Godzilla
HeroClix World Evolution
Joe Kubert, RIP 08-12-2012
Gen Con: I wish I Was Going
HeroClix Podcast: Starting Over
Critical Clix: Star Trek Tactics
Of Dice and Plastic Men: Gandalf and Superman, Rep
Of Dice and Plastic Men: The Super-est of Sets
Of Dice and Plastic Men:Nightcrawler User's Guide
Karl Confidential: A Wizkids Moment
How to Build a Successful Venue
Of Dice and Plastic Men: Sweet Release
Masterpiece HeroClix
Of Dice and Plastic Men: X Marks the Spot
Clix Addict #1
Bin Laden: Dead
Critical Clix: PAC Powers
The Borders Effect
Happy Pi Day!
DreamClix: Zombie Apocalypse
ClixCraves Vol 02
Economy, Trolls, & HeroClixs
Robert's Dial Maker
ClixCraves Vol 01
DreamClix: The Transformers
Batman on My Baby
Critical Miss: Injustice League
DreamClix: Star Trek
Critical Miss: Giants
HeroClix World Baby!
Critical Miss: Print and Play
arrowHeroClix: For Profit
Black History Month
Fixing HeroClix

HeroClix: For Profit
The Le (03/23/2009)
 Page:  1  2  3  4   

Goto Comments

HeroCilx For ProfitRumor has it that new HeroClix owners are on their way, which begs the question, "can a new company be profitable with HeroClix?" If not, then what can be done to change that? I’ve got some ideas…

By my estimates, Wizkids made about $1.50 profit per booster of HeroClix (and it cost them about $3.50 to produce and get to market). Assuming they produced about 10,000 bricks, that 's a healthy $150,000.00 in profit. Of course, much of this money gets poured into paying for the next set. That being said, the new owners face an interesting challenge because a good chunk of that profit will go towards making payments on that big loan (which was needed to bring HeroClix back from the dead). There's going to be a great deal of pressure to raise prices for the sake of profits, but I don't think that's necessary. Let's see what options are available.

1) Raising the price of a booster

I put this first because I want to stress that I think this is a terrible idea. HeroClix has been dead for months now, and the price needs to stay the same to instill confidence in the community… at least for the first set. I understand that costs go up (a natural course of business), but please save those price hikes for future sets. If prices need to go up, do it once and get it over with, and don’t make it more than a $1-$2 increase, and keep it there for at least 3 years (don’t increase the price twice in twelve months like Wizkids did). Jeff from Phantom of the Attic felt that the $15.00 mark won’t fly very well unless some extra figures are thrown into that booster, but even that is iffy. The economy is still soft, and keeping the $12.00 MSRP will help reward loyal customers and bring back those other customers who vowed never to return. Is raising the price of a booster by 15% worth it if you’re going to lose 25% of your customers?


2) Increasing the cost of the mail-away figure

It's not unreasonable to pay $11.99 for a mail-away figure (same as a booster). I certainly would have paid that amount for the World’s Finest and Joker figures. Would customers purchase multiples? Absolutely. Those who are hoarding over 4 bricks are still going send away for those 4 figures (and still cause some artificial shortages), not to mention: players are getting at least a $12 discount per brick from their local retailer. Raising the price to $11.99 would definitely help make up for not raising the price of a booster!

3) Make the Mail-Away figures worth it.
If the cost of the mail-away is going to increase, then make it worth it. World’s Finest (WF) may be lousy to play with, but it looks cool and has a strong comic book tie in (and look at all the boosters that sold). And let’s not forget the cool Joker mail-away and even the Dark Phoenix! Give us a good mail-away, and we’ll buy more bricks, and be willing to pay the higher cost for shipping and handling! On that note, Jeff mentioned that many of his customers were disappointed that the WF figure sold out so quickly. I hope that the new owners keep the mail-away reprint policy that Wizkids implemented before getting closed down.

 Page:  1  2  3  4   

Back to Top

Your Comments:
i got a starro in a uk shop for 21.00 pounds and the anti-monitor for a fiver on ebay to be fair i got them this year

Posted by: ikari on 1/11/2010 10:53:14 AM
You know after posting my last comment, I've come to think about a more effective way for Wizkids/NECA to make extra money. They can have a dial and figure repair program that can also print out lost or damaged character cards. This allows for the hardcore collectors or people with OCD to pay a nominal fee to have either a stat dial reprinted, missing or lost character card reprinted and shipped to them or a broken figure remade and shipped. This would be similar to thier exchange program they had many years ago, only now if you want a repaired dial or figure you have to pay $3.99.

I mean who wouldn't want to replace their broken KC Green Lanterns sword, broken KC Magog staff, black creep on their CT Nightcrawler unique, or have a lost/missing Guy Gardner card reprinted to go along with the figure. I think printing official replacement dial stickers and character cards would cost Wizkids/NECA very little and perhaps translate into more revenue and satisfied heroclix collectors.

Posted by: BigBlueBeast1982 on 12/25/2009 5:24:06 AM
I like the heroclix legends idea particularly. Reprinting some older figures would allow for a newer, clearer, and creep free dial of some of our older figures. This could translate into collectors using these boosters as a sort of repair kit to fix older figures and their tainted dials or parts. I know my KC Superman from Unleashed needs a new dial as you can see the red from his dial creeping behind his stat sticker and it drives me nuts........

Posted by: BigBlueBeast1982 on 12/25/2009 5:10:34 AM