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Jason Mical was one of the big men at Wizkids, before leaving in 2006. HeroClix World caught up with Jason to find out what he's been up to.
I think most everyone knows that I left WizKids in 2006 to work on the Xbox account at Edelman Public Relations. Edelman is the world's largest independent PR firm and it was a very different work environment from WizKids: I went from a startup family company to being at an agency servicing one of the largest corporations in the world. It was still gaming but from a very different perspective. I learned a lot and was able to put my skills to good use by joining the digital PR practice at Edelman - it should come as no surprise to you guys that online communities are my area of interest (and I'd like to think my expertise) so it was an incredible opportunity to work with companies and encourage them to communicate with their online communities in the same way that I got to work with the HeroClix community at WizKids.
In 2007 my wife was transferred to London for a two-year stint and Edelman was awesome and offered me a position in their digital practice there as well. I didn't work on gaming nearly as much but instead got to work with some really diverse clients, from Visa to Krispy Kreme to Snickers (I met Mr. T!) to Johnnie Walker and Bushmills, which helped me discover a newfound passion for fine whisky.
Late last year we came back to Seattle and I got a call from a former WizKids colleague who suggested I apply for a PR Director position at En Masse Entertainment, an MMO publishing company. I'd been doing agency PR for almost four years at that point and was looking for something a little less high-octane so I applied. Halfway through my interview they said 'hey, you've got a lot of community expertise, why don't you be our community director instead?' and I agreed - and here I am.
My job at En Masse is a really unique and fun opportunity: we've got a really great MMO called TERA, the company understands how digital communications fits into marketing, and I came on at exactly the right time to run the digital and community campaign from the beginning phases after our game launches (and beyond!) It's the kind of chance you don't often get in this industry. (official TERA Website)
We also have an exclusive interview with Jason "Brother Magneto" Mical here.
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