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Critical Hit: Trekkies
In this business you should never underestimate the loyalties of Trekkies. The fact of the matter is that Trekkies are loyal, rabid, growing in number, and most important of all, they're willing to spend money on the franchise.
Critical Miss: Cost
The Star Trek License isn't cheap, especially if you're only focusing on starships. While Wizkids may be able to be able to get 60 DC licenses with bulk pricing, you won't be so lucky in the Star Trek (I'm not even sure there are 60 kinds of ships in the entire Star Trek unvierse). Even the Starter set has already been annouced with just 4 ships, compared to the 6 figures DC/MARVEL starters come with.
Don't get me wrong -- a 4 ship starter for under $15-$25 is still a great price when you consider that a single metal ship of the same size will cost $15 alone. I personally have no problems potentially paying a higher price tag when compared to superhero HeroClix.... but HeroClix players may not be able to see past the Superman Starter vs Star Trek Starter comparison, which will be too bad.
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